Editorial & testing standards
LooksCompare publishes practical explanations about face similarity alongside notes from development testing. This page explains how we keep those two kinds of information separate and how we correct material when the site changes.
What we publish
Our Learning Center focuses on questions that arise while using the LooksCompare tools: why scores can change, how photo conditions affect a comparison, what a similarity percentage can and cannot mean, and how family-resemblance results should be interpreted. The purpose is to help a user understand the tool rather than to create pages around unrelated trending topics.
LooksCompare-specific observations
When an article describes our own testing, we limit the claim to what our development checks can support. We use known same-person pairs, known different-person look-alike pairs, age-gap examples and repeated comparisons under different photo conditions. These are manual development checks, not a laboratory biometric benchmark.
Claims we avoid
We do not present a similarity score as proof of identity, biological relationship, paternity, health, immigration status, security status or any other high-stakes conclusion. We also do not publish an accuracy percentage unless a controlled and representative benchmark exists to support it.
How educational pages are reviewed
Before publishing or materially updating a Learning Center page, we check that its explanation matches the current tool, that limitations are visible, that internal links lead to relevant supporting pages, and that a LooksCompare testing observation is not presented as a universal scientific fact. Pages are updated when the product behavior or our documented testing process changes.
Corrections and feedback
If a page contains an error, an outdated description of the product or an unclear claim, we prefer to correct the page rather than leave the ambiguity in place. Readers can report a problem through the Contact page.
Privacy and responsible use
Editorial guidance about photos follows the same rules described in our Privacy Policy and Terms. Users should upload only images they have the right to use, and a responsible adult should consider whether online processing is appropriate for a child's photo.